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Core Growth Group

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Key Takeaways

  • The clauses that carry the most weight in a maintenance agreement are scope of work, term and renewal, escalation, and assignment rights; vague wording in any of them quietly leaks value.
  • Residential plans price between $150 and $500 per year, while commercial contracts run $1,000 to $10,000 or more per site depending on unit count.
  • Assignment language matters most, because agreements that require customer consent to transfer can be discounted during diligence or excluded from the purchase price.
  • A worked residential example shows the two provisions buyers price hardest: a capped escalation rate that reprices the base yearly, and an assignment clause that conveys at closing.
  • At Core Growth Group, we help HVAC companies reprice agreements and rewrite weak terms during our 12-month Prepare process, so the base holds up before it reaches buyer diligence.

Why Agreement Terms Matter More Than Agreement Count

An HVAC maintenance agreement is worth far more for how its terms are written than for how many you hold. Scope, renewal, escalation, and assignment language decide whether that recurring revenue survives a buyer’s review, and most templates leave those clauses vague. Value leaks out through the gaps, usually without the owner noticing until a sale is already underway.

Those gaps stay invisible while you run the business and only surface when you try to sell. A base with strong recurring revenue can lift your earnings multiple above an install-heavy competitor, but agreements priced below delivery cost, or silent on whether they transfer, drag that number back down. The clauses you set today quietly decide what the base is worth years from now.

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Built by an Operator, for Operators: Core Growth Group acquires HVAC and plumbing service businesses across Dallas-Fort Worth, Houston, Austin, and San Antonio. Founder Clint runs his own service business (Hill Country Plumber) and buys directly, so qualified sellers skip the listing process entirely and avoid the 89% of brokered businesses that never close.

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What Goes Into an HVAC Maintenance Agreement Template

A maintenance agreement defines a recurring service obligation. Every functional template contains the same structural components.

Scope of Work & Visit Schedule

Specify the tasks performed rather than the term “tune-up.” A standard visit covers filter replacement, coil inspection and cleaning, refrigerant level checks, electrical inspections, lubrication of moving parts, condensate line flushing, and thermostat calibration. 

Duct cleaning, duct sealing, and major component replacement are billed separately and quoted in advance. Identify covered equipment by make, model, and serial number. State how many systems the price covers, since a zoned home may run on one system with damper-controlled zones rather than two separate systems.

Term, Renewal, & Cancellation

Twelve months with automatic renewal is standard. Pair it with a 30-day written cancellation window and a defined notice period before any price increase. An escalation clause set to a fixed percentage or an index reprices the base without individual renegotiation.

State how prepaid amounts are treated on cancellation: pro-rata refund, or forfeiture of the prepay discount. Monthly card-on-file billing removes the annual renewal decision from the customer.

Under the Service Contract Regulatory Act, a maintenance agreement providing only scheduled maintenance for a limited period falls outside the chapter.  An agreement covering repair or replacement after normal wear can meet the statutory definition of a service contract, which carries registration and financial security requirements.

Several exemptions apply to contractors who service the equipment themselves. Confirm the classification before adding parts coverage to a plan.

Assignment & Transfer Rights

Assignment terms determine if agreements convey at closing. An agreement silent on assignment, or one requiring customer consent, forces a buyer to run a consent campaign across the entire base before counting the revenue. 

Include a provision permitting assignment to a successor owner or affiliate. Have a licensed attorney review the wording, since auto-renewal and consumer contract rules vary by state.

Close-up of a hand signing a formal agreement document with a pen
A well-structured HVAC maintenance agreement template defines scope of work, scheduling, renewal terms, and assignment rights.

HVAC Maintenance Agreement Pricing

Residential Plan Pricing

Residential service contracts run between $150 and $500 per year, and a one-off tune-up averages $275, per Fixr’s 2026 cost data. Most operators price between $180 and $300 for two visits, a 10% to 15% repair discount, and priority scheduling.

Commercial Contract Pricing

Commercial agreements are priced per unit or per square foot. Full annual contracts run $1,000 to $10,000 or more, depending on unit count and coverage level. Determine early if the contract is labor-only or full-coverage, including parts. Full coverage transfers repair risk to the contractor and requires a margin to match. 

Two professionals reviewing and signing paperwork together at a desk
Residential HVAC maintenance plans typically cost $150 to $500 per year, while commercial contracts range much higher per unit.

HVAC Maintenance Agreement Template: A Worked Example

The following abridged residential agreement uses a fictional contractor and customer. The clauses below illustrate structure and should be redrafted with counsel, not adopted as written. Standard legal provisions are noted at the end rather than reproduced.

LONE STAR COMFORT SYSTEMS, LLC Residential Planned Maintenance Agreement

Agreement No.: PM-4417 Customer: M. Alvarez, 1420 Pecan Ridge Dr., Round Rock, TX 78665 Covered Equipment: (1) split system. Condenser S/N 4118G20394, Air Handler S/N 3907F11228 Plan Tier: Standard | Effective Date: March 1, 2026 | Initial Term: 12 months

  1. Services. Two (2) scheduled maintenance visits per Term: one before the cooling season and one before the heating season. Each visit includes filter replacement, coil inspection and cleaning, refrigerant level check, tightening electrical connections, lubricating moving parts, flushing the condensate line, and calibrating the thermostat. We provide a written condition report after each visit.
  2. Member Benefits. Priority scheduling ahead of non-member calls; 15% discount on parts and labor for repairs; diagnostic fee waived on the first service call of each Term.
  3. Exclusions. Duct cleaning, duct sealing, refrigerant recharge, and replacement of major components including compressors, condensers, and thermostats are not included and will be quoted separately in advance.
  4. Fees and Escalation. $288.00 per Term, billed at $24.00 monthly to the payment method on file. Contractor may increase the fee at renewal by up to 5% with thirty (30) days’ written notice.
  5. Term and Renewal. This Agreement renews automatically for successive 12-month Terms unless either party gives written notice of non-renewal at least thirty (30) days before the then-current Term ends.
  6. Cancellation. Customer may cancel on thirty (30) days’ written notice. Prepaid amounts are refunded pro rata, less the retail value of visits already performed and discounts already applied.
  7. Assignment. Contractor may assign this Agreement, in whole or in part, to a successor owner of its business or to an affiliate, without Customer’s consent. Customer may transfer this Agreement to a subsequent owner of the covered property on written notice to Contractor.
  8. Coverage Limits. Pricing covers only the equipment listed above. Additional systems or zones require a separate Agreement.

Remaining provisions, including governing law, notice addresses, limitation of liability, dispute resolution, and entire agreement, are omitted here. They belong in the signed version and should be drafted with a licensed Texas attorney.

Sections 4, 5, and 7 carry the transaction weight. Section 4 caps escalation at a stated percentage, which allows an acquirer to model future pricing across the base. Section 5 makes renewal the default outcome rather than an annual customer decision. Section 7 allows the agreements to convey as written at closing. 

What Your Agreement Terms Are Worth When You Sell

Service businesses generating around $5 million in annual revenue generally trade between 2x and 4x earnings before interest, taxes, depreciation, and amortization (EBITDA), with position inside that range set by renewal rate, per-visit margin, and penetration rather than revenue. Companies drawing 40% or more of revenue from service agreements often command higher earnings multiples than businesses dependent on one-time installations, per industry valuation analysis.

Underpriced agreements work in reverse. A base of 1,200 agreements losing $40 each on delivery reduces annual EBITDA by $48,000 and removes roughly $144,000 of enterprise value at a 3x multiple. Repricing the base and raising attach rates is Core Growth Group’s work.

Let Core Growth Group Value Your Agreement Base 

Core Growth Group logo
Core Growth Group helps HVAC owners maximize the transferable value of their maintenance agreement bases before a sale.

Maintenance agreements are among the most transferable assets an HVAC company owns, and the point where transferability most often fails. Rewriting an assignment clause or adding an escalation provision costs nothing while you run the business. Once a buyer’s counsel has priced the agreements, those fixes are gone.

At Core Growth Group, we read an agreement the way an operator does. Our founder, Clint, runs a service business and buys HVAC and plumbing companies directly across Dallas-Fort Worth, Houston, Austin, and San Antonio, so owners weighing a transition can start a conversation with us while the terms can still change.

Frequently Asked Questions (FAQs)

How is prepaid maintenance agreement revenue handled at closing?

Prepaid amounts covering visits not yet delivered are unearned revenue and represent an obligation the buyer inherits. Have your CPA model the treatment before agreeing to terms, since it varies by deal structure. Most transactions settle it through a purchase price adjustment or a holdback rather than leaving it with the seller.

What renewal rate should an HVAC company track on its agreements?

Track renewal by annual cohort rather than as a single blended figure, since a blended number hides first-year churn. Agreements lapsing within twelve months usually indicate a pricing or delivery problem rather than a customer problem. Buyers examine renewal history closely, because it shows if the revenue actually recurs.

Should technicians earn commission on maintenance agreement sales?

Tying part of technician compensation to agreements sold raises attach rates and recurring revenue. The tradeoff is pressure selling, which damages retention and generates the cancellations that undermine the base. Cap the incentive, measure it against twelve-month renewal rather than initial signup, and audit a sample of enrolled accounts quarterly.

Are commercial maintenance contracts valued differently from residential agreements?

Commercial contracts carry larger annual values but more concentration risk, since losing one multi-site account removes meaningful revenue. Buyers also check assignment terms more carefully on commercial work, because many contracts sit with entities requiring written consent to transfer. Residential bases score better on diversification and convert to replacement work more predictably.

What should an owner prepare before discussing an agreement base with an acquirer?

Have active agreement count, renewal rate by cohort, average annual price, per-visit delivery cost, and the current agreement wording available. At Core Growth Group, we work directly with the owner from those figures, so the discussion starts with the actual base rather than a summary prepared for a wider market.

 

*Disclaimer: This content is for informational purposes only and should not be considered business, financial, legal, or tax advice. Results vary based on market conditions and individual business circumstances. To learn more about scaling, preparing, or exiting your business, visit Core Growth Group. 

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